You shouldn’t judge a book by its cover, right? Everyone knows this to be true…but we all still do it. Admit it. I do, for sure. I’ll browse around a bookshop just waiting for something to jump out at me, idly scanning the books on display, looking for anything that stands out amid the endless copycat covers. In fact it’s not even just the covers, it’s titles too. I’ll yawn and skip over anything that’s entitled ‘The Something-Or-Other Code’ or ‘The Girl With/Who/What (delete as applicable) Does Something I’ve Heard Of Before’, generic titles doing as much to put me off a book as generic covers. It’s in our nature, and it’s why books are no longer published in plain, single-colour covers; there’s so much competition, books have got to stand out somehow. Or in the case of the copycats, they’ve got to find a way to ride the coat tails of the trailblazers. Just think about how many cringe-inducing romance books hit the shelves in the wake of Fifty Shade of Grey…they all looked the same (dark cover, something supposedly erotic in lighter tones, possibly draped with a silk scarf) and had titles like ‘Thirteen Shades of Blue’ or ‘Revealed to You’.
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